Enabling Knowledge Workers to Capture $600 Billion in Savings Using Social Collaboration Tools
According to McKinsey Global Institute‘s recent study, social media has “the potential to boost the performance of a company’s highest-value workers.” In other words, “the kind of workers who help drive innovation and growth, and who are going to be in increasingly short supply.”
McKinsey estimates the potential gain from the use of social media to be nearly $900 Billion, with roughly two-thirds arising from using social technologies to improve the collaboration and communications of knowledge workers within business function-specific applications in product development, marketing & sales, operations, and customer support functions across the enterprise.
The study estimated that “interaction workers,” (managers, professionals, sales people, and others whose work requires frequent interpersonal interactions, independent judgment, and access to knowledge) spend 28 percent of their workdays answering, writing, or responding to email. They also spend another 19 percent of the time trying to track down information (including searching through their own e-mail files) and 14 percent collaborating with co-workers.”
McKinseys says, “Social technologies will only succeed if they become part of the daily workflow, not an extra item on a to-do list that will never get checked off. Sometimes this means the company’s workflows need to change, sometimes the social tools must be adapted to workflows, and in many cases, both workflows and technologies will have to be adjusted.”
The emergence of dynamic (adaptive) case management systems presents this opportunity for businesses to manage knowledge worker processes as outlined by the McKinsey study. Allowing knowledge workers to employ many tools to aid daily tasks, like office productivity applications (Microsoft Office), email, web, wikis, collaboration technologies and social tools, in a single location with a cloud-based Platform as a Service will reduce the time taken and costs to help businesses capture some of the $600 billion in savings.
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